Help the Right People Find You Online

SEO doesn’t have to be overwhelming. The goal is simple: make it easier for people who need your services to find you.

What

A set of processes aimed at improving a website’s ranking in search engines.

Why

To get more organic search traffic to your website and avoid paying for ads.

How

By fulfilling users’ search needs (in terms of relevance, content quality, and user experience).

At Issue

You may have a great website, but:

  • You don’t show up in search results

  • Your site isn’t optimized for keywords

  • Search engines don’t understand your content

My Approach

Whether it is a new website or I work with your existing site, I focus on practical, ethical SEO structure, content, and visibility without gimmicks.

Types of SEO

Optimizing individual pages for specific keywords to improve relevance and user experience. This includes optimizing title tags, meta descriptions, header tags, image alt text, and internal linking.

  • Keyword Optimization: Strategically placing target keywords in the URL, title tag, H1, and throughout the content.
  • HTML Elements: Crafting compelling title tags and meta descriptions to improve click-through rates.
  • Structuring content with headers to make it readable for users and search engines.
  • Internal Linking: Linking to other relevant pages within your website to distribute link equity and aid navigation.
  • Image Optimization: Using descriptive alt-text and optimizing image file sizes for faster loading.
  • URL Structure: Using clean, concise, and keyword-rich URLs.

Focuses on the backend of the website to ensure search engines can crawl, index, and render it properly. Key areas include site speed, mobile-friendliness, site structure, and security (HTTPS). 

  • Crawling and Indexing: Ensuring search engines can access your site without hindrance, using robots.txt files and XML sitemaps to guide bots.
  • Site Speed (Page Load Time): Optimizing images, code, and server response times for faster performance, which is a key ranking factor.
  • Mobile-Friendliness: Ensuring the site is fully functional and responsive on mobile devices.
  • Security (HTTPS): Using SSL certificates to secure user data, which is essential for trust and ranking.
  • Structured Data (Schema Markup): Assisting search engines in understanding content context, which can lead to rich snippets in search results.
  • Site Architecture and URL Structure: Organizing content logically for better navigation and bot crawling.
  • Handling Duplicate Content and Redirects: Fixing broken links, managing 301 redirects, and using canonical tags to avoid duplicate content issues.

Creating high-quality, relevant content that satisfies user search intent and encourages engagement. This is an added service that may involve includes adding any of the following to a website:

  • Blog Posts: Ideal for targeting long-tail keywords and answering user questions.
  • Product Pages: Focused on converting visitors by detailing products with SEO-friendly descriptions.
  • Articles (Informational): Detailed, authoritative pieces like guides or tutorials that build trust.
  • Lists/Listicles: Highly readable formats that often rank well (e.g., “Top 10…”).
  • Guides/How-To Articles: Comprehensive, in-depth, long-form content.
  • Videos: Engaging, multimedia content that is increasingly favored by algorithms.
  • Case Studies: Showcases, success stories that demonstrate expertise.
  • Infographics: Highly shareable, visual data that encourages backlinks.
  • Interviews/Q&As: Expert-driven, unique content that provides high value.
  • Tools/Calculators: Interactive content that fulfills specific user needs and boosts engagement.

     

    This is not something controled through a website. It involves actions taken outside your own website to try to increase its reputation and trust. The primary focus is building quality backlinks from reputable, relevant websites, along with social media marketing and brand mentions.

    • Link Building: The most important off-page activity involves acquiring backlinks (links from other sites to yours). Search engines view these as “votes of confidence,” where higher quality, relevant sites provide more authority.
    • Social Media Marketing: Sharing content and engaging on social media helps increase brand mentions and drives traffic, signaling popularity to search engines.
    • Brand Mentions & PR: Earning mentions on other websites, news outlets, or blogs—even without a link—helps build brand reputation and authority.
    • Local SEO: For local businesses, this includes managing Google Business Profile listings, Yelp listings, and generating customer reviews.
    • Guest Posting: Writing articles for other reputable websites in your niche to gain exposure and a backlink.

    Contact Rae to improve your online visibility