WEBSITES
An always-open online hub for information, allowing potential customers to find, learn about, and engage with you or your business, even when you are not physically present. Basic SEO included. Enhanced SEO available. Read more…
BRANDING
Effective visuals (logo, colors, fonts, imagery) that represent a brand, making it instantly recognizable and distinct from competitors, creating a cohesive, memorable experience for customers across all touchpoints, from websites to packaging. Read more…
SEO
Search Engine Optimization improves search rankings, organic traffic quality, and user experience, helping your biz remain discoverable 24/7 and reach customers precisely when they’re searching for your products or services. Read more…
LVO
Local Visibilty Optimization boosts visibility, attracts customers, and gathers reviews with location-focused exposure on map and in review platforms that puts your business right where potential customers are searching. Read more…
SOCIAL MEDIA
Increase engagement & reach with eye-catching graphics (covers, infographics, product highlights, quote graphics, ads) that stop users from scrolling and encourage shares, boosting algorithm visibility. Read more…
PRINT DESIGN
Custom printing for printed communications and on merchandise can boost your brand visibility, foster a stronger company image, and enhance customer loyalty and engagement. Read more…
Whether it’s a logo, website, merch, social media posts, or local search visibility, Rae handles it all so you can focus on what you do best.
CLIENT OWNS
%
of files
All JPEGs and PNGs from branding and print designs are client-owned to be used again and again.
LESS THAN
HOUR
turn-around time on most print and social media designs. From 1-5 weeks for branding and websites.
MEETING IN
STATES
Working from the tri-state area of CT, NY, MA, and always able to connect online at any distance.
FUELED ON
CUPS OF JOE
a year while designing and marketing. Let’s meet at a coffee shop to discuss your next project!
Creating meaningful design and digital solutions that help small businesses grow and be easily discovered.
I’m a freelance graphic designer helping start-ups, small businesses, non-profits, and entrepreneurs build clear, confident visual identities. With a strong foundation in typography, layout, and color theory, I create custom branding, websites, and print designs tailored to each client’s unique needs.
I believe every business deserves to stand out and be easy to find online. Along with design, I offer search engine optimization and online visibility support, including the creation and optimization of business profiles across major search and mapping platforms.
With degrees in Graphic Design, Art, and Technology and 25 years of experience as an educator, I bring both creativity and clarity to every project. Based in northwestern Connecticut, I work remotely with clients near and far to create designs that are thoughtful, effective, and built to last.
Welcome to the Blog
This is where design meets real-world business. I share practical tips on branding, websites, visibility, social media, and print… all with small businesses and creatives in mind. No jargon, no pressure, just helpful guidance to make your visuals work harder for you.
You can always contact me to take care of your design and online presence for you.
Topics
Latest Posts
You Don’t Need to Post More. You Need Better Visuals.
Clear, well-designed visuals communicate value faster than captions. Strong design helps posts stand out and feel intentional. Posting less with purpose often leads to better results.
Why Your Printed Materials Should Match Your Online Brand
Your brand shouldn’t change when it leaves the screen. When print and digital visuals align, your business feels intentional and professional. Consistent branding across all materials builds…
SEO Basics Every Small Business Owner Should Understand
SEO often feels intimidating, but at its core, it’s about helping people find useful information. Search engines favor websites that are clear, organized, and genuinely helpful. This means using…
Let’s Talk
I’d love to meet at a favorite local coffee shop if you’re local. No matter where you are, we can always talk online!
