For many businesses, the first impression does not come from a website. It comes from a Google Business Profile. As a designer, I see this profile as an extension of your brand, not an afterthought.
Your profile shows essential information like hours, location, photos, and reviews. It often appears before your website in search results, which means it shapes perception immediately. Inconsistent visuals or outdated details can undermine trust before someone ever clicks through.
Keeping your profile accurate and visually aligned with your branding improves credibility. Consistent colors, quality photos, and up-to-date information help your business feel active and reliable.
That said, a Google profile does not replace a website. It supports it. The profile captures attention and builds initial trust, while the website provides depth, detail, and conversion opportunities.
From a design perspective, these two should work together. When your profile and website feel connected, the experience feels seamless and intentional.
If your Google Business Profile has been neglected or does not reflect your brand accurately, it may be costing you opportunities. Contact Rae to help align your online presence and make sure your first impression works in your favor.