Visual Branding Merch Package Example

The Merch Package

has everything the PLUS package does with the addition of grayscale, black, and white. This is important for several reasons.

Sometimes it is expensive to print or embroider in many colors so choosing black (or any one solid color) to go on a light color (or light on a dark color) is more efficient,
Grayscale or black & white is used for ads in black & white newspapers, and
If you have to use your logo on a colorful background, the colors of your logo may not look harmonious.